The red meat industry can regenerate both their land and the relationship they have with their consumers, meat industry experts say.
Speaking at a recent webinar about regenerating the meat industry, Simon Limmer, chief executive of Silver Fern Farms, said the agriculture industry needed to adapt to survive in an environment where consumers have changed the way they approach meat.
Meat was not the centre of the plate any more, with conscious consumers thinking of both the health benefit and the environmental impact of the products they consumed, Limmer said.