New Zealand-grown beef, with a net carbon zero footprint, goes on sale in US stores this month, the culmination of a two-year pilot to prove contributing farms sequester more carbon than they emit.
From Monday, consumers of selected New York and Los Angeles supermarkets will be able to buy Silver Fern Farms (SFF) branded net carbon zero Angus ribeye, New York strip steaks, ground beef and other cuts, for which farmers will receive a premium.