In its 2019 Sustainability Report Toyota New Zealand detailed its transition to a new business model, designed to support the commercial success and long-term viability of Toyota and its network of retailers. The new business model follows on from the successful Drive Happy Project, launched in 2018, which incorporated several customer-focused initiatives.
In the year to the end of December 2018, Toyota sold 33,068 new vehicles and 10,402 used vehicles. Despite a softer market in 2019 for new vehicles, Toyota expected to maintain its consecutive 31-year New Zealand market leadership with a 20% market share in 2019.












