Kea and DLA Piper Greenwashing Webinar

Businesses who promote themselves as ‘green’, ‘low carbon’, or ‘sustainable’ may run the risk of being sanctioned by regulators for doing so (with the inevitable reputational damage that that will cause) if they lack the evidence to prove their claims are true. DLA Piper have represented a number of major companies in defending claims of greenwashing, and in this webinar they will discuss the differences in how such advertising is regulated internationally, focusing on what businesses can do to have a harmonised approach. We will also be joined by Kea World Class New Zealander, Sarah Smart, of The Collective, to share her insights.